About

Billions Must Love comes from a time when things just felt more natural. 

For a lot of us growing up in the 80s, 90s and 2000s, Canada, cultures overlapped. Nobody overthought it. It was just how things were. That feeling stuck.

Now it feels a little different. More noise. More separation.

This is our way of pushing in the other direction. Not loud. Not forced. Just a reminder of what still works.

Connection. Respect. Moving together.

What you wear does not need to explain everything. But it could stand for something.

Every piece we create gives back. A portion of each purchase supports the Canadian Race Relations Foundation and its work to fight racism, promote equity, and strengthen more include communities across North America.

Simple idea.

Billions Must Love.